What Political Campaigns Taught Me About Marketing

What Political Campaigns Taught Me About Marketing

In everyday marketing, we measure success with KPIs, impressions, and market share. But in political campaigning, there’s only one metric that matters: you either win, or you don’t. There’s no consolation prize for second place. Over the years, our agency has won many...
Customer Service as a Competitive Advantage

Customer Service as a Competitive Advantage

Everywhere I’ve traveled — from the continent to Europe to Asia — I’ve seen something quietly slipping away: the care and empathy that once defined great customer service. Of course, no place is perfect, but good service should be the norm. Yet I’m seeing too many...
Why a Local Agency Needs Global Connections

Why a Local Agency Needs Global Connections

In Hawai‘i, we take pride in being local, rooted in community, culture, and relationships. But to serve local clients well, we also need to look beyond the horizon. Here’s why being globally connected makes our agency stronger. Seeing the Big Picture Makes Our Work...
It’s only fair.

It’s only fair.

I’ve been reflecting on the word “unfair” ever since a Virginia-based organization said it’s unfair that non-Hawaiians can’t enroll at Kamehameha Schools, a school dedicated to educating Hawaiian children. When a private trust is created, it has one obligation: to...
Three insights into 2025

Three insights into 2025

As the new year begins, there is the usual search for the crystal ball predictions. Spoiler alert: I don’t have the crystal ball and neither does anyone. But everyone has opinions. They range from very positive and optimistic projections because their company is...