Our Team

Our team is a diverse group of strategists, creatives, and storytellers united by a shared philosophy: to work with deep respect for culture, place, and people. Based in Hawaiʻi, we bring a collaborative spirit and decades of experience to every project.

Executive Leadership

Alan Tang

Founder, Chairman & CEO

Alan serves as our Chief Strategist. He has more than 40 years of experience in strategic counsel, corporate and crisis communications, issues management, public and media relations, business development, nonprofit fund development, branding, marketing, advertising, and creative direction. As a thought leader, he has worked extensively with senior leadership in corporate and nonprofit organizations, as well as in government to develop and launch transformative and impactful initiatives.

Natalie Cook

President & Chief Marketing Officer

With more than 23 years at the agency, Natalie provides strong leadership in strategy, advertising, and metrics-based marketing. She has partnered with many clients through transformative periods and is known for delivering high-impact, data-driven campaigns. Focused on results that matter most, she brings new solutions, breakthrough ideas, and successful outcomes to strategic initiatives.

Carole Tang

Executive Vice President, Chief Brand & Communications Officer

Carole plays a pivotal role in shaping brand narratives and strategic communications. She is a driving force behind our work on clients’ brand positioning, communications, and storytelling initiatives. With nearly 40 years of corporate and agency experience, she has partnered with clients in a range of industries, including financial services, energy, education, health care, nonprofit, and government.

Liane Hu Okumura, APR

Senior Vice President, Communications & Public Relations

Liane leads the Communications Department and specializes in strategic communications, public relations, and community engagement. She has served clients in healthcare, economic development, education, energy, nonprofit services, and public policy. Since 2010, Liane has partnered with clients to catalyze industries and build strong communities for Hawai‘i’s future.

Britney Rife

Creative Services Director

Britney leads the Creative Department, ensuring every campaign features powerful creative content that resonates with audiences and delivers measurable results. Skilled in digital design and videography, she and her team produce award-winning creative, from long- and short-format videos to compelling visuals across websites, digital platforms, social media, and traditional channels.