HPM Building Supply Big Game Giveaway

Challenge
HPM sought a high-impact promotion to re-engage retail customers and drive both digital sign-ups, while working around a season of competitive offerings and high-value promotions.

Approach
The campaign was anchored around a sweepstakes with a $25,000+ prize package including game tickets, airfare, hotel, VIP experiences, and curated gifts. HPM leveraged a multichannel strategy—radio, social media, print, email, and in-store signage—to reach customers statewide. Creative assets brought the thrill of the championship atmosphere to life with bold, eye-catching visuals and emotionally resonant messaging that connected deeply with football fans and everyday customers alike.

Execution
The three-month promotion featured QR-code in-store entry, email pushes, SMS alerts, and digital content. Visuals were refreshed mid-campaign to maintain attention. Partner vendors enhanced reach through sponsorships that were featured in all campaign touchpoints, including roadside banners, digital displays, and store TV screens.