Dream. Learn. Do. The Hanalani Way.

Challenge
Hanalani Schools aimed to boost enrollment in an increasingly competitive educational landscape and also raise awareness of the new Thomas J. Vincent Foundation Endowment Scholarship. The school sought a strategy that would authentically reflect its mission to nurture the whole child—mind, body, and spirit. The campaign needed to resonate with prospective students and families and demonstrate the school’s differentiators, including personalized learning, Christian values, and a supportive community.

Approach
Olomana Loomis ISC developed a fully integrated admissions marketing strategy that highlighted real-life student success, tapping into families’ hope for the future and inspiring them with a glimpse of who their child could become. Grounded in market research insights, the campaign paired vibrant creative production with a data-driven multi-channel advertising media plan.

Execution
The campaign unfolded across digital display ads, social media, radio, print, and direct mail. The produced a compelling series of student profile videos and class activity features that reflected Hanalani’s holistic approach to education. Additionally, we revamped the admissions viewbook and managed media placements to optimize reach and performance, constantly measuring results for continuous refinement.

Results
Authentic storytelling and integrated strategy proved to be powerful tools in education marketing. By aligning campaign content with institutional values and leveraging multi-channel tactics, we demonstrated how emotional resonance can drive measurable outcomes in enrollment and engagement.