HPM Building Supply 100th Anniversary
CLIENT: HPM Building Supply
SECTOR: Construction
SERVICES: Marketing • Public Relations • Print & Digital • Social Media • Video • Radio
Challenge
The challenge was to craft a centennial celebration that not only honored HPM’s century-long journey but also connected meaningfully with a broad audience—including internal teams, loyal customers, and new markets—while showcasing HPM’s continued relevance and commitment to Hawaii’s communities.
Approach
Extensive story capturing—including over 50 stakeholder interviews—guided the development of an integrated campaign that highlighted HPM’s values, employee-ownership model, and enduring community presence. The messaging was designed to express gratitude, spark emotional resonance, and create a unified visual identity across all touchpoints.
Execution
The campaign included:
- A 12-part video series telling HPM’s story through firsthand accounts.
- A dedicated centennial landing page housing historical content and event updates.
- A multi-platform blog series, social media content and ads, including the “100 Buckets Giveaway.”
- Targeted emails and digital advertising.
- A PR push securing state and national media coverage.
- Traditional media including radio spots and full-spread print advertorials.
- Community-centered initiatives like “100 Acts of Service” and the $20K “Live Better” Giveaway.