ALAN TANG

Chairman, CEO & Executive Creative Director

“Belief in the force for good” is a particularly powerful quote that serves as an inspiration for this serial entrepreneur and award-winning marketing and business strategist. Born in Malaysia even before Yoda hit the big screen, Alan has been promoting values-driven business practices for the past three decades. Clients and  friends alike have called him a dynamic professional who is a brilliant problem-solver and incredible team player. He is described as authentic while being an out-of-the-box thinker. Perhaps it’s obvious that he is one with the Force and the Force is with him.

CAROLE TANG

Chief Brand & Communications Officer and Executive Vice President

Getting to the essence of who an organization is, what it stands for, and how it communicates and lives its values while building trust in a 24/7/365 digital world is what excites and energizes this brand and communications strategist. As a member of our executive leadership team, Carole oversees our communications department and partners with clients on strategic initiatives. In her spare time, this Honolulu native enjoys traveling with family, including Alan and their two grown children; sampling gourmet foods; hiking; photography; art; yoga and mindfulness exercises.

NATALIE COOK

President & Chief Marketing Officer

When this doting mother isn’t telling us stories about her two daughters, she’s hard at work leading the team and overseeing marketing strategies for the agency’s clients. She blends her deep expertise in marketing with a passion for crafting data-driven strategies that deliver results. With more than 20 years of experience, Natalie has played a key role in shaping successful campaigns for clients across various industries, including education, construction, healthcare, and real estate. A Chicago native, Natalie has called Hawai‘i home for more than two decades, though she still craves a good Italian Beef sandwich.

LIANE HU OKUMURA, APR

Senior Vice President, Communications & Public Relations

Don’t let her petite frame fool you! Liane is a tough go-getter who specializes in communications, public relations and multi-channel content generation. Born and raised in Hawai‘i, this Boston University alumna’s career has taken her as far away as the epicenter for English majors: London, England. When she’s not managing integrated communications campaigns, Liane enjoys board games and spending time with her husband and their dog, Barney (named after a character in the “How I Met Your Mother” TV show and definitely not the dinosaur).

BRITNEY UNOKI

Creative Services Director

If your customers are viewing media that our agency has produced, on screens of all shapes and sizes, Britney is the master behind what they see. She excels in producing videos and images for digital, social media and traditional channels. In addition, she manages the creative department. When this Hawai‘i Island girl and animal lover isn’t behind the camera, she enjoys being active outdoors and in the gym, and is a big fan of Boston teams (go Celtics and Patriots!).

ELENA ANDERSEN

Senior Account Director

Elena is a strategic, data-driven, and creative marketer. She’s worked in marketing roles for companies like Visa, Amazon, and BYU Athletics launching campaigns for clients including Coca-Cola, Delta, and the NFL. Elena specializes in marketing strategy, planning, and management.

Elena graduated from Brigham Young University in Marketing. She also played Division 1 Women’s Soccer and led her team to 4 consecutive West Coast Conference Championships. Outside of work, Elena runs a soccer training business, travels with her husband, and continues to learn about her Hawaiian culture.

CARISSA PARSONS

Senior Account Planner

Carissa is a results-driven marketing planner with a wide range of expertise in digital marketing, campaigns, data-driven strategies, advertising and media. A seasoned client services lead and project manager, Carissa built her career at integrated and digital agencies in California serving global technology clients including McAfee, Cisco and IBM. She is passionate about developing comprehensive marketing plans that effectively engage target audiences, optimize conversions, and maximize ROI. Carissa is a University of Hawai‘i at Mānoa alumnus. Go Bows! In her free time, she enjoys doing DIY projects, trying new restaurants and adventuring outdoors with her husband and two sons.

JESSICA MIRIGA

Marketing Manager

Jessica manages marketing plans, promotions, social media, website, digital advertising and other key channels that drive value for clients to grow brand awareness and perceptions, increase stakeholder engagement and meet and exceed ROI goals. With nearly a decade of marketing experience, she previously managed marketing at a premier O‘ahu golf property and has served as an account executive marketing major brands in Hawai‘i.

Originally from Michigan, Jessica has lived in Hawai‘i for the past 13 years. In her spare time, you’ll find her playing basketball with her son, listening to music, exploring Hawaii’s trails and hikes, or watching sports with friends (Go Blue!).

SUMMER CASTER

Events & Marketing Manager

Supporting events from concept to the myriad details of execution to drive exceptional customer experience is what this go-getter loves doing. Previously, Summer worked on large social and corporate events for a leading Waikiki hotel, planned luxury weddings and served as an assistant manager at a California destination ranch.

She’s a graduate of San Diego State University where she studied hospitality and tourism management. An avid waterwoman, Summer was a varsity paddling champion at Punahou School. She enjoys the beach, reading psychological thrillers, creating charcuterie masterpieces and spending time with friends.

JACLYN CHEW

Senior Project Manager

With a rich background in marketing and product development, Jaclyn brings a wealth of expertise from her work with well-known local brands such as Hawaiian Host, Mauna Loa, Sun Noodle, and Lion Coffee. Her professional journey has been marked by her adept project management skills, and knowledge around brand awareness, market research, as well as crafting marketing plans and product launch campaigns. She is a graduate of Hawaii Pacific University with a degree in Advertising and Public Relations. Although she’s originally from the Bay Area, Jaclyn has been a proud resident of O‘ahu since 2010. Jaclyn also enjoys indulging in good food, spending time with her friends and her rambunctious French Bulldog, Scooby.

XAVIER IMPERIAL

Marketing & Communications Specialist

With a passion for innovative ways to make a difference for businesses and our community, Xavier earned his Bachelor’s degree in Marketing and Business Intelligence & Analytics with a minor in Theatre from Creighton University. When he’s not working on marketing and communications projects, you can find this Mililani native pursuing his musical interests, playing sports, hiking, and playing video games!

TRINITY ISHIKAWA

Social Media Manager

From Reels and carousels to Stories and GIFs, Trinity creates on-trend social media content that promotes brands and builds communities. Previously, she ran social media for One Ocean Diving, driving tour bookings and engagement through a video-focused strategy spanning more than 10 accounts with a total audience numbering well into the hundreds of thousands. A Pepperdine University graduate in Media Production, Trinity applies herself to her craft with the discipline and perseverance honed by years as a competitive swimmer. Originally from San Diego, Trinity loves the water. On weekends, she can be found soaking up the sun, surfing, and occasionally making personal TikToks.

JENNIFER ACOSTA

Art Director

Jennifer specializes in crafting unique visual solutions to communicate a client’s message or story to their audiences. Navigating the balance between typography, imagery, and proportion; overcoming layout challenges; and creatively translating intangible ideas onto a physical or digital space drive her passion for graphic design.

In her free time, this West O’ahu native enjoys digital drawing and hand lettering, working out at the gym, and scouring the island for the best tacos and desserts.

JUSTIN TANG

Creative Producer

A graduate of USC’s prestigious School of Cinematic Arts, Justin brings his considerable talents in 3D animation, game design, motion graphics and videography to create that special “oomph” for clients’ TV spots, videos and digital ads. When this O‘ahu native is not working on amazing visuals, you’ll find him at the gym, hiking, surfing and taking photos.

BRENNA OLDROYD

Multimedia Designer

Brenna has been fascinated by the art of storytelling through animation since childhood. She specializes in bringing brands to life through motion graphics, illustration and digital design. Originally from Chicago, Brenna freelanced for organizations based in Chicago and California before moving to the islands to join PBS Hawai‘i. At PBS, in addition to designing for print and digital channels, she also played a key role in projects such as the branding for signature programs like What School You Went? and Home is Here.

SEAN ISHIDA

Business Administrator 

With a keen attention to detail, strong organizational and problem solving skills, and a proactive can-do spirit, Sean keeps our agency humming by providing support to our accounting department, media services and other departments, as well as assisting with office administration. He has more than 12 years of administrative experience at one of Hawaii’s major architectural firms and eight years at leading title insurance firms. He is a graduate of Hawai‘i Pacific University where he earned a Bachelor’s of Science degree in Business/Marketing.