Kamehameha Schools

Brand assessment, strategy, operationalization, and CEO Team partnership

A strong brand generates trust, loyalty, support and advocacy. It is built on the perception of value in the minds of stakeholders and starts with an awareness and understanding of your organization — what it does, who it serves, and what it stands for. Your brand is not only communicated through what you say, but how you operationalize or “live” your values.

Kamehameha Schools is a private $11 billion educational trust and the largest private landowner in Hawai‘i. Founded by the will of Bernice Pauahi Bishop, the great-granddaughter of Kamehameha the Great, its mission is to create educational opportunities in perpetuity to improve the capability and well-being of people of Hawaiian ancestry. Olomana Loomis ISC partnered with Kamehameha Schools and its CEO Team on brand assessment, strategy and operationalization, as well as the development of a direct marketing database to enable precision targeting for communications and direct marketing campaigns to extend the organization’s reach and expand its impact among stakeholders. We continue to provide data-driven marketing and outreach services to support the school’s admissions, communications and community relations programs.

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A strong brand generates trust, loyalty, support and advocacy. It is built on the perception of value in the minds of stakeholders and starts with an awareness and understanding of your organization — what it does, who it serves, and what it stands for. Your brand is not only communicated through what you say, but how you operationalize or “live” your values.

Kamehameha Schools is a private $11 billion educational trust and the largest private landowner in Hawai‘i. Founded by the will of Bernice Pauahi Bishop, the great-granddaughter of Kamehameha the Great, its mission is to create educational opportunities in perpetuity to improve the capability and well-being of people of Hawaiian ancestry. Olomana Loomis ISC partnered with Kamehameha Schools and its CEO Team on brand assessment, strategy and operationalization, as well as the development of a direct marketing database to enable precision targeting for communications and direct marketing campaigns to extend the organization’s reach and expand its impact among stakeholders. We continue to provide data-driven marketing and outreach services to support the school’s admissions, communications and community relations programs.

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