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900 Fort Street Mall, Suite 1548
Honolulu, Hawaii 96813
808.469.3250

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Natalie Cook

Chief Marketing Officer

Natalie oversees marketing strategy, advertising, multi-channel data-driven direct marketing, and community outreach. She has 15 years of experience working with a variety of clients in healthcare, energy, education, retail and nonprofit industries throughout the state. Originally from Chicago, Natalie is a graduate of Hawai‘i Pacific University. She is a past president of Ad 2 Honolulu and recipient of the 2007 Outstanding Young Ad Person of the Year award. Natalie and her husband are the parents of a toddler and the owners of two dogs.

Alan Tang

Chairman, CEO & President

Alan founded the agency in 1996 after previously serving in senior positions for privately-owned businesses, Hawai‘i Top 250 companies and a Fortune 500 corporation. His background includes more than 25 years of experience in executive counsel, reputation management, business development, revenue strategy, marketing and data analytics. As a leader and strategist, Alan combines a passion for big-picture thinking and clear, results-driven solutions. His vision for business enterprise, community transformation and leadership development serves as an inspiration to peers and colleagues in Hawai‘i, nationally and abroad.

Active in the community, Alan has held numerous board leadership positions for organizations and professional associations at the local, regional and national levels. He frequently serves as a speaker at industry conferences and professional association meetings. A man of many interests, Alan enjoys indigenous history and culture, travel, ethnic and gourmet cuisines, and the cinematic and performing arts.

Carole Tang

Chief Brand & Communications Officer and Executive Vice President

Carole provides senior leadership and oversees communications strategy, brand management, corporate identity, and public and media relations. With more than 25 years of experience in both corporate and agency environments, Carole’s expertise encompasses strategic counsel, corporate and marketing communications, brand identity and management, annual reports and publications, and creative direction. She serves a variety of clients in the fields of energy, education, healthcare, financial services and nonprofit organizations. Before joining the agency, she worked for several sector leaders in Hawai‘i, including Bank of Hawaii, Kamehameha Schools, and Hawai‘i Pacific Health. Carole enjoys travel, art and gourmet cuisine.