Our Kaka‘ako - Honolulu Night Market Relaunch
Bringing back a beloved event bigger and better
Best of Show – 2023 PRSA Hawai‘i Koa Anvil Awards
Our Kaka‘ako’s signature event, Honolulu Night Market, was canceled for more than two years due to the COVID-19 pandemic. In early 2022, as pandemic restrictions eased, landowner Kamehameha Schools decided that it was time to bring it back as a key activation exemplifying the nightlife and entrepreneurial spirit of this vibrant, urban community.
We handled the event planning and management from soup to nuts for this large-scale block party attracting more than 10,000 attendees and featuring dozens of food and retail vendors, a fashion show straight off of the runway of NY Fashion Week, and a full line-up of live entertainment including musicians and a breakdancing competition. With the support of major sponsors including one of Hawai‘i’s largest banks, exciting prize giveaways incentivized attendees to opt in and follow, leveraging the event as a key strategy to grow Our Kaka‘ako’s audience. Pre-event and post-event marketing included integrated paid, earned, shared and owned media channels, driving outstanding social media engagement, website traffic, PR news coverage and overall exposure.
Our Kaka‘ako’s signature event, Honolulu Night Market, was canceled for more than two years due to the COVID-19 pandemic. In early 2022, as pandemic restrictions eased, landowner Kamehameha Schools decided that it was time to bring it back as a key activation exemplifying the nightlife and entrepreneurial spirit of this vibrant, urban community.
We handled the event planning and management from soup to nuts for this large-scale block party attracting more than 10,000 attendees and featuring dozens of food and retail vendors, a fashion show straight off of the runway of NY Fashion Week, and a full line-up of live entertainment including musicians and a breakdancing competition. With the support of major sponsors including one of Hawai‘i’s largest banks, exciting prize giveaways incentivized attendees to opt in and follow, leveraging the event as a key strategy to grow Our Kaka‘ako’s audience. Pre-event and post-event marketing included integrated paid, earned, shared and owned media channels, driving outstanding social media engagement, website traffic, PR news coverage and overall exposure.
Our Kaka‘ako – Look to the Source
HPM – Big Game Giveaway
HPM Building Supply
