Our Kakaʻako - Look to the Source

Celebrating culture through cinematic artistry 2023 PRSA Hawai‘i Koa Hammer Award

As part of initiatives to share and perpetuate Hawaiian culture and values, landowner Kamehameha Schools sought to educate the community about the history and significance of pa‘akai, or salt, which early Hawaiians once harvested in the region that is known today as Our Kaka‘ako.

We produced a three-part video documentary series titled “Look to the Source: Nānā I Ke Kumu,” featuring local Chef Mark “Gooch” Noguchi and cultural practitioners, farmers, and chefs from across the islands. Showcasing visits to a traditional salt farm on Kaua‘i and a seafood auction and watercress farm on O‘ahu as well as in-kitchen interviews with Our Kaka‘ako chefs making poke and potstickers, the episodes tell the stories of real people and their love for their home. In a behind-the-scenes interview, Chef “Gooch” and director Alan Tang discuss the making of the series, what it means to connect with the land and cultural roots, and the meaning of the titular ‘ōlelo no‘eau, or Hawaiian proverb.

After premiering at an invitation-only reception at The Barn at SALT at Our Kaka‘ako, the series was shared via YouTube and social media, and it continues to inspire audiences to learn and appreciate the cultural roots of Our Kaka‘ako.

As part of initiatives to share and perpetuate Hawaiian culture and values, landowner Kamehameha Schools sought to educate the community about the history and significance of pa‘akai, or salt, which early Hawaiians once harvested in the region that is known today as Our Kaka‘ako.

We produced a three-part video documentary series titled “Look to the Source: Nānā I Ke Kumu,” featuring local Chef Mark “Gooch” Noguchi and cultural practitioners, farmers, and chefs from across the islands. Showcasing visits to a traditional salt farm on Kaua‘i and a seafood auction and watercress farm on O‘ahu as well as in-kitchen interviews with Our Kaka‘ako chefs making poke and potstickers, the episodes tell the stories of real people and their love for their home. In a behind-the-scenes interview, Chef “Gooch” and director Alan Tang discuss the making of the series, what it means to connect with the land and cultural roots, and the meaning of the titular ‘ōlelo no‘eau, or Hawaiian proverb.

After premiering at an invitation-only reception at The Barn at SALT at Our Kaka‘ako, the series was shared via YouTube and social media, and it continues to inspire audiences to learn and appreciate the cultural roots of Our Kaka‘ako.

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