Appreciating the nuances of different cultures requires genuine humility and openness in listening and observing for understanding of perspectives. Asking versus telling. Marukai Wholesale Mart is a membership retail store that specializes in Japanese and other Asian foods and products, while also offering a variety of American and Hawai‘i-made goods. Olomana Loomis ISC partnered with Marukai Wholesale Mart to build customer loyalty through programs focused on membership acquisition and retention, data-driven direct marketing, email marketing and community partnerships. We helped Marukai develop distinctive customer experience programs, including a sake club and a popular annual food and cultural event, called “The Taste of Marukai,” that drew thousands of people to the store and benefited local Japanese and Okinawan nonprofit cultural organizations.
Understanding the Asian, American and local Hawai‘i cultures was essential to building customer loyalty, increasing sales and making a positive impact in the community.