HPM Building Supply, a local employee-owned company that has been serving Hawai‘i for more than a 100 years, desired to engage customers in a fresh way and reignite excitement to shop in store amid changing market conditions.
We planned and delivered the HPM Big Game Giveaway, a sweepstakes open to Hawai‘i Island and Maui customers to enter for a chance to win a once-in-a-lifetime experience at the 2023 Super Bowl in Glendale, Arizona including game day tickets, travel, VIP access to meet pro players, free food and drink, and official swag. Clever creative used eye-catching football imagery and the “Big Voice Dude” radio concept, and our team figured out workarounds for the legal limitations stipulating that promotional materials could not use protected terms like NFL, Super Bowl, and team names. Weekly football picks, fun videos, and a fully integrated marketing campaign across radio, social, email, web, digital display, SMS, print, PR and in-store signage drove strong awareness, generated thousands of entries in store, and grew HPM’s audience, delivering lasting value beyond the limited-time campaign.